Overview

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Acca is a makeup brand from Thailand, developed under the supervision of doctors to ensure high-quality, skin-friendly cosmetics. The challenge was to create an online presence that highlights Acca’s scientific credibility while maintaining a luxurious and aspirational brand image.

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Challenges

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1. Lack of Brand Storytelling → The previous website didn’t effectively communicate the scientific expertise behind Acca’s products.
2. Unstructured Product Showcase → Makeup collections weren’t displayed in a way that guided customer choices.
3. Low User Engagement → The shopping experience wasn’t optimized for conversion.
4. Scalability Issues → Acca needed a future-proof website to accommodate new product lines.

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Our Approach

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Research & Strategy
We analyzed Acca’s core brand identity and market positioning to create a website that blends science, beauty, and luxury in a seamless experience.

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UI/UX & Visual Design
To create a seamless and immersive user experience, we focused on:


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Clinical Yet Elegant Aesthetic → A refined color palette, minimalistic design, and high-quality imagery emphasize both science and beauty.

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Dynamic Product Showcase → High-resolution visuals, ingredient highlights, and real-world application previews guide purchasing decisions.

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Effortless Navigation → A structured flow takes users from education to purchase seamlessly.

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Mobile-First Approach → Ensuring a smooth experience across all devices.

Development & Implementation

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Webflow Development → A scalable, no-code solution that allows easy updates.

CMS-Driven Product Catalog → Acca can easily update products and skincare information.

SEO & Speed Optimization → Optimized for fast loading and high discoverability.

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Results & Impact

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Enhanced Brand Perception → The website now reflects Lavie’s luxury interior design philosophy.


Increased Engagement → The new design encourages more inquiries and client interactions.


Seamless Content Updates → The CMS-driven system allows Lavie to showcase new projects effortlessly.


Stronger Online Presence → Optimized for SEO, Lavie is now more discoverable by high-end clients.

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Conclusion

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At Verce, we don’t just create websites—we build digital experiences that elevate brands. For Lavie Design, we delivered a website that doesn’t just showcase their portfolio but serves as a powerful tool to attract and engage premium clients.

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